When was the last time you looked at your about page? If you are anything like me then probably not since you set up your blog.
It turns out your about page is very important. Many new visitors to your site will go straight to your about page to find out whether they want to read more of your blog and as your blog is awesome you need to reflex this in your about page.
There are two important things to think about when writing your about page
- It’s about your readers and not about you. This may sound a bit silly but you want people visiting your blog to stay and read more so your about page needs to make them want to do this.
- What is the focus of your blog? Now is the time to focus on what essentially your blog is and again this needs to be communicated to your readers.
So what should be included in your about page?
Who are you?
Firstly people want to know who is the author of the blog. Ok so this bit is definitely about you. Simple information like your name and a photo is very important and lets people know there is a real person behind all the posts. It helps to build trust with your readers and in return they are more likely to come back. If you are nervous about putting your name on the internet you can always write under a pen name.
Why are you writing this blog?
Why are you best placed to write about your blog subject? Why should the person read your content? What do they gain? This information should be in the first few sentences of your about page. Think about what essentially is your blog subject. If up until now you have been a bit vague this is a good opportunity to work out what you want to achieve with your blog. Do you want to inspire people, do you want to make people feel cared for or do you want to make people laugh? Focus on what you blog is about and communicate this (quickly) to your readers.
How did you get to this point?
People like to read about how you got to know about your subject and how you got your blog started. Sharing your stories of how you worked hard and even the mistakes you learnt from can inspire people and make them want to read more.
Some other points to remember
1. Get the reader’s attention quickly
Write about what the reader can gain from reading your blog in the first few sentences. This will encourage them to keep reading.
2. Make it simple.
Firstly people need to be able to find your about page. Make sure it easy to find on your blog and not hidden away.
3. Make it memorable
This is your opportunity to stand out from the crowd make it count!
4. Make it sticky.
Give the reader some links to relevant posts that reflect what your blog is about. Don’t just list them add them in to illustrate who you are, why you write a blog and what can your reader gain.
5. Add that photo
I said this before but it is really important to make the reader feel like they can relate to you.
6. Add your social media and/or contact links.
They might be in your side bar but it doesn’t hurt to have them on your about page as well. Again rather than just listing them you could talk about how you use social media and what they can gain by following you elsewhere, for example do you instagram a lot of craft ideas or do you have meet ups on twitter to discuss topics?
What do you think is important to add to your about page?